slide city and a 25% success rate sound good to me

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gm and welcome to issue 59. Last week I shared some of the messages people have sent me (and that have made me keep going for real), a few takeaways from the hours of Startup podcast I’ve consumed, plus my thoughts on CycleBar (cult? oh, for sure).

This week we’re getting into yesterday’s 25% success rate, why I’ve finally started to build out the inOregon website, what’s been happening when I say yes to the scenarios that feel like improbabilities, and my obsession with Bieber's Yukon performance at the Grammys. Here we go.

slide city, slide city (you know what that means)

Ok so I’m fully obsessed with the Biebs’s Yukon performance at the Grammys and the song itself. In the last three weeks I’ve listened to it at least seventy-two times and searched for just as many choreographies set to it.

My two favorites: this remix from Jeffery Hu (his work is sick) and this one from Matt Steffanina and Josh Killacky—watch all the way through for the different dancers.

I’m adding the former to my list of routines to learn. It’ll probably take me a year to get even remotely close to nailing it.

I’m used to things taking time.

Like anything worth doing, slide city is repetition. Repetition is muscle memory. Muscle memory builds results.

Which brings me to yesterday’s 25%.

today’s ad is from beehiiv, the platform I use (and like) to send out Babe every week

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• Arnold Schwarzenegger

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k, back to this week’s issue

exhaust every potential improbability

If there’s one thing I’ve learned throughout this data collection process, it’s this: say yes to the potential improbability.

Not everything. Just the things that make you hesitate. The shops you assume won’t care. The owners you think won’t respond. The messages you almost don’t send.

Fucking send them.

Every single time, it’s been the places I almost didn’t walk into—the people I assumed wouldn’t give me the time of day—that have proven me wrong.

I’ve gotten more consistent, thoughtful feedback from the “fuck it, why not” outreach than from some of the relationships I’d been nurturing for months.

the Webflow website build begins

Since its inception, maybe five years ago, the inOregon website has just been a landing page. A receptacle for collecting emails and nothing more.

This past weekend I started in on the website’s next phase so that it could start doing some work for us. While I usually work in Wix, Squarespace, or Shopify for builds, I’ve really been wanting to try out Weblfow so that’s where I’m now building shit.

So far, I’m loving the interface and the early results. Lots to change, update, and tweak—but using their AI portal to vibe code the initial wireframe and template has proven fruitful. About two hours in, including researching the pros ad cons of the platform itself, here’s a tiny side-by-side of the current landing page and the new ish coming through hot:

Not bad, not bad. The plan for this next phase is to build some pages:

• App introduction

• Place (shop, boutique hotel, restaurant, experience) details

• “Wander in Oregon” (explore)

• Field notes (a blog that’s more editorial lens, less “ten fun things to do in…” seo slop)

• Partners (where collabs come to life?)

• Landing/home, of course (with continued email collection)

• About (self-explanatory)

For now, that’s it. Hopefully I’ll have some real-time show and tell for you next week.

That's it for issue 59. Thanks for reading, slide city-ing with me, and just generally being cool as fuck. Even if you think you’re not, you most likely are.

xoxo,

lw