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paper doll minus the folding tabs: my bts with Doji's AI fashion app (+ haute web3 jobs)

why AI fashion is in fashion, completing the look with Doji, and why we need avatars with some cake

Author

Laura Winberry
April 22, 2025 • Estimated Reading Time: 5 minutes

In this week’s issue:

gm and welcome to issue 14. Thanks for being here. 💅🏾

OK so Babe is now on Insta (I'm a millennial, of course Babe is on IG). Come join the debauchery. It’ll be fun, promise.

Did you see last week's issue where I staked my first PYTH tokens? If not, check it out—I'm officially a crypto staker now, earning approximately zero dollars in passive income (it's the journey that counts, right?).

This week I've been beta testing Doji, the AI fashion app that's making Silicon Valley investors feel things in their portfolio they haven't felt since web2.

Seven Seven Six's Chris Vanzetta called it "the ultimate holy grail for recreating the dressing room experience online" which tbh is exciting, a little scary, and not exactly how I’d describe the app. Because do we really want the dressing room experience that most of us know—fluorescent lights that make us all look like we haven't slept in weeks, a crotch-shield hygiene strip stuck to the carpet, the faint smell of plastic and popcorn?

No, we want the soho dressing room experience. Which is what Doji delivers. Let’s get into it.

First up, haute web3 jobs you may or may not want to jump on.

Hodl Me Tender: 🔥 Web3 + AI Jobs of the Week

Looking for your next move in (or into) web3, crypto, or AI? Here are some fire openings for this week—all remote, all posted within the last three days:

Want to see your company's job listed here? hmu.

Touch Grass: My Digital Twin Has Runway Leg (AI try-ons with Doji)

For those wondering wtf Doji is—it's a new virtual try-on app that launched in January. It uses AI to create a digital model of you (your likeness), then lets you try on designer clothes you'll probably never own. Think paper dolls, but with impressive tech that captures just enough of your you to make you do a double-take.

Doji me

Like Doechii, right?

The company is the immaculate conception of co-founders Dorian Dargan (CEO) and Jim Winkens (CTO)—a perfect marriage of creative tech and deep AI expertise. 

Dargan's got visionOS and Meta VR creds, while Winkens brings Google DeepMind AI chops to the ringlight-lit dressing room. Dargan's website also bellows about the "SACRED POWER OF THE CREATIVE PROCESS" in all caps—either genuine passion or microdosing, possibly both. Either way I’m here for it.

Here's my Doji (I pronounce it Doechii, bc girl 😍) experience:

1. My digital clone understood the assignment... mostly

After uploading a handful of selfies and full-body shots (admittedly, these may have been of shitty quality and most likely were), Doji spit out what can only be described as my doppelgänger from a parallel universe where I actually remember to pluck my eyebrows and blue steel the camera.

Sick.

It looks like me, but also... doesn't? It's giving "this is you but with a professional stylist, consistent sleep schedule, and better posture." I’m into it and honestly find the experience of witnessing your own semi-likeness emerge from the digital depths kinda fun. It’s just uncanny enough that I found myself wondering if I should book a brow appointment.

these ‘fits are everything

2. Where my quads/lats at?

As someone who spent years racing bikes professionally (check out this flock of seagulls), my quads and I have a close relationship. I mean, they're fucking bricks and I'm so thankful for them.

So imagine when my AI twin showed up with what can only be described as runway model proportions, namely what I like to call “runway leg” and “lettuce arm.” Again, I most likely did’t upload the best images, but I do wonder how AI models like this one skew. You know, bc the patriarchy and historically gruesome beauty standards?

Don't get me wrong—Doji added in more muscle definition than your average fashion model, but nowhere near the do you work out? arms and cake that actually comes with my irl package. Dear Doji: I like yr shit; also, some of us are built like graceful fire hydrants; I trust you’ll find a way forward.

irl me feat Doji me, needs a little more meat in the skillet

p.s. I also wonder if there could/should be an option for entering your measurements (bust/waist/hips) when you submit your selfies? So that your likeness can incorporate them into itself? The chest on my likeness (see swimsuit shot below) is def bigger than mine, but, how could the app have known?

3. Living my haute life

While I'm still waiting for my invite to Paris Fashion Week, Doji lets me pretend I'm the type of person who casually drops $3,105 on a Maison Margiela dress. The "style me" button is basically fashion roulette, serving up looks from Miu Miu, Jacquemus, and other heavy hitters I vibe with but also don’t quite know how to pronounce.

This feature alone is worth the price of admission (which is free, for now—shoutout to the venture capital paying for my digital dress-up party).

4. The real magic: BYOC (Bring Your Own Clothes)

The most practical feature—and the one that might actually convince me (plus the general, cares-about-price-of-eggs public) to use this beyond beta—is the ability to import any article of clothing from across the internet.

Love that repeat-pattern button up from Amazon? How about those oversized pants from Issey Miyake? Drop the links in the app, wait a few secs, then bam it's on your digital twin.

This is legitimately useful for someone who will avoid return shipping fees like a poorly sized Shein haul and would rather try before I buy bc fuck me if “flowy summer midis” aren’t all pricey pillowcases with armholes.

5. Minimalist vibes that let the clothes cook 

The app's interface is refreshingly clean—mod demure with hardly a color palette and zero distractions. It's basically the digital equivalent of those all-white high-end boutiques where there's like three shirts on display (I know I know, that’s the demographic).

It’s the perfect backdrop for trying shit on and letting your 'fits be the main character, instead of competing with some overly designed UI. There are occasional glitches (still in beta, so they’re minorrr; think errant tag appearing on your chest), but for real the minimalist approach just lets you and your digital wardrobe shine, as it should.

c’est bon

6. Here’s my Doji 2.0 wishlist that you didn’t ask for

As a shoe person, the lack of footwear options is my biggest grievance. Currently, the app pairs your looks with what seems to be a limited selection of neutral-ish shoes that, while cute at first, feel tired after a few cycles.

My feature request list is pretty simple: shoes, bags, jewelry—because in my phygital/digital/irl fashion world, I'm dripping in accessories. Aim for the moon, land among the stars, etc.

Bottom line: Is Doji going to revolutionize how we shop online? My vote is yes. Is it a delightful way to procrastinate while pretending you're being productive by "researching fashion"? Absolutely. Am I into it? Obvs.

naomi campbell fashion GIF

That's it for issue fourteen of Babe.

It's been refreshing to see AI doing something besides optimizing productivity metrics or telling us to work harder. Instead, it's saying: live your haute life without maxing out yr credit card.

In a techtopia landscape obsessed with efficiency, there's something rare and precious about algorithms dedicated to letting us play in designer clothes. Maybe the real future of AI isn't replacing our jobs—it's helping us look fabulous in outfits we can't afford. 💅

Until next week, nerds.

xoxo,

lw

PS: Subscribe now if you want in on this arithmetic. Miss the last issue? It’s right here.

Next week in Babe: Stablecoin city plus more web3 jobs you may or may not be into.