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when your web3 restaurant app can't scale basic ux

blackbird.xyz in nyc: gorgeous ui meets search functionality from 2003 (plus a new podcast episode of Still Downloading)

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In this week’s issue:

gm and welcome to issue 21 (lfgooo). Thanks for being here. 🏴‍☠️

As per usual, def go follow Babe over on insta and x — but also now on the purple app @winberry.

Last week I attempted to explain DCA while simultaneously setting up my first automated crypto purchases (they’re now set up and running fyi). If you missed my real-time education in not panic-buying Bitcoin at 3am, it's right here.

This week I'm diving into my NYC experience with Blackbird.xyz—Ben Leventhal's latest attempt to make us all feel like restaurant regulars without having to actually build relationships with staff, be memorable, have genuine interactions, or remember anyone's name. It's giving "beautiful person with no spatial awareness" energy, and I have thoughts.

Oh, there’s also a brand-new episode of Still Downloading out now—this time with the one/only Julia Deufel! Julia and I met through SheFi and, among other things, she’s a Berlin-based writer, SheFi chapter lead, and blockchain baddie. You can (and should) find the Deufel episode on Spotify.

K, let's get into it.

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***back to my shit***

Touch Grass: Blackbird.xyz—Gorgeous Disaster or Game-Changer? (spoiler, it’s complicated)

Blackbird.xyz and/or Loyalty Programs for People Who Think They're Main Characters

Blackbird is Ben Leventhal's (yes, the Resy and Eater guy) latest venture into making restaurant loyalty actually work. The concept is honestly cute—tap a little NFC puck (a puck that contains a Near Field Communication chip) when you arrive at participating spots, earn $FLY points (blockchain restaurant money, because ofc), unlock perks, feel important. It's like a frequent flyer program but for people who pride themselves on knowing which bodega has the good sandwiches.

What’s wild (and what I love) is that Blackbird is fully web3 under the hood—NFT membership cards, crypto tokens, built on Coinbase's Base blockchain—but most users have no idea they're using "crypto" anything. Fuck. Yes. This is how adoption of the new/feared happens—in seamless, inconspicuous ways, without detection of the new/feared thing.

So in this sense, Blackbird is actually kinda… genius? It stealth onboards normies into web3 without the scary buzzwords or wallet setup nightmares. Basically, yr mom could be earning blockchain tokens just by going to brunch with Gigi, and never even know she's entered DeFi baddie territory.

tap the puck, get $FLY

The Blackbird app itself is genuinely gorgeous—NYT, FastCompany, and Time are all obsessed with its sleek design. I mean, someone clearly spent their entire UI budget on making it look pretty damn svelte. The check-in process is smooth and sharing the app with friends to earn more $FLY actually works—which in 2025 is basically a miracle of modern technology.

And then shit gets spicy

Here's where Blackbird reveals its commitment issues: the search function is apparently run by the same people who designed the MTA's weekend service updates. aka it doesn't exist and no one can explain why.

Real scenario from last week: I'm staying at a friend’s in Chelsea, walking down 8th towards the Lower East Side and craving some gluten-free empanadas (annoyingly cliché but true—I’m gf). I open what should be my trusty restaurant discovery app, Blackbird, and see hundreds of little pulsing dots scattered across the Manhattan map like little lightning bugs of promise. Sick, options.

this coffee was bought with $FLY. which you get for signing up and/or sharing the app, among other things.

Except wait—I literally cannot search for "empanadas." Or "gluten-free." Or even "coffee," which I also wanted. Nope. I get to play the world's most boring game of restaurant roulette, tapping each individual dot in an attempt to find somewhere I can eat without shitting myself.

Want Korean BBQ? Brazilian? Vegan soft serve? Hope you've got three hours and the patience of a kindergarten teacher, because you're about to manually investigate every single pulsing dot in a five-mile radius. Which makes zero sense, and just ends up being frustrating. So you abandon the app, toggle back to Google Maps, find a sick gf bakery, and carry on with the rest of your day.

not found via Blackbird (and not on the app at all): gf pretzels and confetti cookies @ Posh Pop Bakeshop

The economics of pretty dysfunction

This is particularly unhinged when you consider that their target demo is clearly people with money to burn. We're talking users who drop $50 on "Bar Blackbird" memberships (ok that one’s worth it) and $5K, $10K, or $25K on Gjelina house accounts (yes, that's real, yes, people bought them). These are not people who have time to play "guess what cuisine this unmarked dot represents" while standing on a street corner looking like they're trying to catch Pokemon.

The whole thing kinda feels like watching someone spend $100K on a Tesla and then realize they forgot to include door handles. You've got the fancy crypto payment system (built on Coinbase's Base, v sophisticated), the blockchain loyalty tokens , the Guest Value Score that “helps restaurants contextualize their guests and deliver hospitality.” Meaning they use your data to market to you and treat you better than any other customer—no thanks. All this and you still can't do a quick, simple search for what and where you want to eat.

I’m not trying to shit on Blackbird. I really do like the premise/promise. I just… don’t understand how this search function wasn’t part of the app from day one. Anyhow, at least their token, $FLY, reminds me of this banger throwback from Big Tymers.

still $FLY

The hiccups I'm choosing to ignore (for now)

There are other concerning signs, but nothing too red flaggy. Like how at least one of the spots I went to had employees who looked confused when I pointed to the puck and said oh cool, you have Blackbird. But that feels like an adoption/awareness problem that both time and money can solve.

Also, maybe give actual employees some kind of useful kickback for being knowledgeable about Blackbird and promoting it with tact? idk, just a thought.

As for the search thing, that feels like a fundamental misunderstanding of how humans want to interact with the world. But I don’t dev apps, I just use and have strong, mostly informed opinions about them. So maybe I’m just missing something? Maybe the devs are all rolling their eyes at this writeup rn? I’m fine w that. Regardless, I bet the Blackbird team had their reasons and are already working on an update.

Until then, I'll keep using it for the spots I already know about. And find serendipity in the moments when I stumble across a Blackbird location without even knowing it.

That's it for issue twenty-one of Babe—a real-time review of pretty technology with wtf usability. Three cheers for covert blockchain adoption among the masses. And please forward this to someone who's ever spent 20 minutes trying to find basic functionality in a "revolutionary" app, or to anyone who thinks web3 adoption will happen overnight instead of through stealth brunch check-ins.

Thanks for joining. Don’t forget to check out Still Downloading with Julia… and Blackbird I suppose. Until next week, nerds.

xoxo,

lw

PS: Subscribe now if you want in on this arithmetic. Miss the last issue? It’s right here. Also literally none of this is ever financial advice. I’m sharing what I learn through Babe, and perhaps you’ll learn from my mistakes. Hopefully, maybe, who knows, ily.

Next week in Babe: Forays into decentralized social, or, Farcaster is kinda like Ariel’s whole new world, but less fucked up.